Welcome To R&J Wholesale Company
R&J Wholesale started in 1996; we provide small businesses with general merchandise at large business prices to increase profit margins. We offer full customer service with the ability to exchange products, require no minimum order, and have one-on-one experience directly with us.
Products
The products listed on our website are examples of what we can provide you. We have access to thousands of products ranging from OTC medicines, sunglasses, and much more. Our goal is to be your sole solution for general merchandise needs. Call us at (315) 391-1119 for questions on particular items.
Health & Wellness

Consumers live fast-paced lives and increasingly look for products to support a healthier lifestyle. R&J has what your shopper needs, from toothpaste to shampoo, bandages to pain remedies. Retailers trust R&J to bring vast assortments of all health and wellness lines to their inventory.
General Merchandise

R&J targets your customer demographics and differentiates your store’s inventory from competitors. We have multiple lines in every category. Retailers have the opportunity to pick the right quality and the best price point for their consumers—experience all of our options to find something that meets the needs of your shoppers.
Food Products

Your customers are most likely expecting to purchase various food-related items when they are going out. R&J can provide the perfect balance for your inventory between non-food-related items and general snack and candy needs. Find out how we can expand your store’s options today.
Services
At R&J, we pride ourselves on tailoring a program that meets the needs of our retailers. Whether it is logistics solutions, in-store support, business, and promotional planning, or the product assortments at the shelf, your program is not a carbon copy with R&J. Not looking for an entire shipment? No problem. We have no minimum purchase required. We can fulfill lower quantity needs that our competitors won’t.
In-Store Service

SKUs in a small merchandising space create many merchandising challenges. For over 25 years, R&J has provided in-store service to the retailers we supply. These are detailed categories that are hard to manage. Small packages, peggable items, multiple sizes of the same thing, and more.
Marketing

To market general merchandise items in today’s highly competitive environment, retailers need a multi-faceted approach to win. Success is about having the right items with a retail pricing and promotional strategy and support programs that create merchandising excitement for your shopper.
Logistics & Distribution

R&J supplies stores throughout the northeast United States with a distribution model including DSD, backhaul, cross-dock programs, and UPS ground service. Creating the most cost-effective, on-time logistics solution for your store, and with the most accurate warehouse voice pick technology, what you order is what you get.
Customers
R&J provides general merchandise for stores of all sizes. From small mom-and-pop shops to larger supermarkets, we can assess your inventory needs. We require no minimum order; we want to help our retailers in any way we can to help them reach their goals sooner.
Gas Stations

Gas stations need to provide traveling parties with items great on the go. R&J can create a mix of food products and non-food-related items to make your store stick in the minds of frequent travelers to your area. Our goal is to help make you a go-to stop on anyone’s trip.
Convenience Stores

Providing convenience stores with targeted inventory for their consumers is our specialty. We love to help these shops create a mix of items that can draw customers’ attention and satisfy their needs in the process. We want to help make you an anchor in your community, as well as a reliable shop for travelers.
Supermarkets

With 25 years of corner store experience, R&J serves large retailers providing quality service across the northeast United States.